Bobby Kasanga is the founder of London’s leading community football club, Hackney Wick FC.
A former gang member, Bobby spent nearly eight years
in prison. On his release, he decided to repay his
community by establishing the borough’s first ever
semi-professional football team.
Hackney Wick FC is not your typical football club.
Now comprised o
Bobby Kasanga is the founder of London’s leading community football club, Hackney Wick FC.
A former gang member, Bobby spent nearly eight years
in prison. On his release, he decided to repay his
community by establishing the borough’s first ever
semi-professional football team.
Hackney Wick FC is not your typical football club.
Now comprised of 230 active players across 18 teams,
the club’s ethos is based on community engagement
and uniting diverse groups as well as battling peer pressure and tackling gang influences.
Women’s football has never seen such heights,
coverage grows, stadiums fill with passionate fans, intensifying the game’s momentum.
Fuelled by a hunger and demand for equality
and true recognition.
Participation is on the increase but it is important to allow those who want to play the opportunity to do so within a welcoming environment and
Women’s football has never seen such heights,
coverage grows, stadiums fill with passionate fans, intensifying the game’s momentum.
Fuelled by a hunger and demand for equality
and true recognition.
Participation is on the increase but it is important to allow those who want to play the opportunity to do so within a welcoming environment and with the best facilities available, on and off the pitch.
The rise of Women’s football represents a resounding victory for progress. It serves as an inspiration for generations of girls, encouraging them to dream big, break barriers and redefine the meaning of competing at the highest level.
Design Studio, ILOVEDUST, have partnered up with HWFC,
to build upon what it means to be a part of this great club.
Now and for the future.
Hackney Wick FC offers free football sessions
to women and girls of all ages and abilities.
From those who have been always been playing,
to those who have never kicked a ball before.
The club offers inclu
Design Studio, ILOVEDUST, have partnered up with HWFC,
to build upon what it means to be a part of this great club.
Now and for the future.
Hackney Wick FC offers free football sessions
to women and girls of all ages and abilities.
From those who have been always been playing,
to those who have never kicked a ball before.
The club offers inclusive football for all.
Improvements are needed across all levels of Women's football to make sure it is inclusive to girls and women across all age groups and backgrounds.
The sport is growing in popularity and we need to act on this to ensure it continues on an upward trajectory.
Paying tribute to Hackney Marshes iconic football pitches.
The grid formed by these pitches serves as the foundation for the shirt's graphic. Playing in unison, a diverse multi-cultural footballing community drawn together by the beautiful game.
The pattern pulls inspiration from the varying degrees of use, visually apparent across the playing surfaces. Well-worn areas and heavily traversed zones, synonymous with grassroots football pitches. Paying homage to the birthplace of Hackney’s talent pool.
Drawing inspiration from the light and shadow surface interactions within Hackney train station. The architectural textures and contemporary design accentuated through sunlight.
The ‘W’ in Hackney Wick and ‘Wickers’ confidently represented in the design.
We Are The Wick.
A diverse crüe of thinkers, makers, and creators.
Forming across two studios on the South Coast of England.
Our work is the perfect balance of seduction-vs-function.
For us the action is the juice.